General Tech

Equinix Potters Bar Data Center: £3.9B Bet [Analysis]

If you take a train north from London, you eventually hit the “Green Belt”—that protected ring of farms, forests, and meadows designed to stop the capital from sprawling into an endless concrete jungle. For decades, this land has been sacrosanct. But in Potters Bar, a commuter town on the edge of that green ring, the rules of the game have changed dramatically.

It’s here that a lone oak tree, currently adorned with “NO TO DATA CENTRE” signs, has become the unlikely symbol of a massive conflict between local preservation and the global demand for artificial intelligence. We aren’t talking about a small server room; we are talking about the “Hertfordshire Campus,” a proposed £3.9 billion facility that is set to become one of Europe’s largest data centers.

How did a quiet patch of English countryside become ground zero for the AI arms race? It turns out, when the government decides that computing power is as vital as water or electricity, traditional planning permissions don’t stand a chance.

Why is a small commuter town the center of an AI war?

Potters Bar might seem like a sleepy choice for a hyperscale tech hub, but in the world of data infrastructure, location is everything. The site offers proximity to London’s financial district without the spatial constraints of the city center. However, the sheer scale of this project is what has locals reeling.

The facility is slated to provide over 2 million square feet of floor space. To put that in perspective, that’s roughly the size of approximately 26 football pitches dedicated entirely to the servers that power your ChatGPT prompts and cloud storage. The site is expected to draw more than 250MW of power capacity.

The project gained serious momentum in October 2025, when digital infrastructure giant Equinix acquired the site from the original joint venture, DC01UK (a partnership between Griggs Group and Chiltern Green Energy). Equinix is now leading the charge, and their UK Managing Director, James Tyler, has been clear about the stakes, calling the UK a “cornerstone of the global economy” and a “natural home” for their largest European investment.

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